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Platinum Jewelry - The Highest Standard in Fine Diamond Settings

Platinum is not simply a metal - it is a statement of permanence, purity, and uncompromising quality. At Edward's Jewelry & Imports, our platinum jewelry collection represents the pinnacle of what fine jewelry can be: pieces designed to last generations, crafted in the world's most prestigious precious metal, and set with diamonds and gemstones that meet the strictest criteria for quality and certification.

From platinum engagement rings and eternity bands to diamond earrings and statement rings, our collection is a destination for those who refuse to compromise on the material excellence of their fine jewelry.

Why Platinum?

Platinum is chosen by the world's most discerning jewelry designers and buyers for several defining reasons:

  • Purity - Our platinum jewelry is 95% pure platinum, far exceeding the purity levels of 18k gold (75% pure metal content)

  • Durability - Platinum is extraordinarily dense and resistant to wear. Unlike gold, which loses small amounts of metal through everyday wear, platinum develops a patina while retaining all of its original metal

  • Diamond enhancement - Platinum's naturally cool, neutral white color enhances the brilliance and apparent colorlessness of D–F color diamonds better than any other metal

  • Hypoallergenic - Platinum is safe for virtually all skin types, making it the preferred choice for those with metal sensitivities

  • Prestige - Platinum is rarer than gold and has long been associated with the highest tier of fine jewelry

Our Platinum Jewelry Collection

Platinum Diamond Rings

Our platinum ring collection encompasses engagement rings, eternity bands, half eternity bands, and statement cocktail rings - all set with GIA-certified diamonds and crafted by some of the world's finest jewelry manufacturers. Whether you are looking for a classic round brilliant solitaire or a more intricate three-stone or halo design, our platinum ring selection offers a depth of choice that rewards careful exploration.

Platinum Earrings

Platinum stud earrings and drop earrings set with diamonds or precious gemstones carry a weight and presence that gold cannot replicate. Our platinum earring designs include cushion cut halo studs, radiant cut hidden halo studs, pear and marquise diamond drops, and mixed-cut designs that showcase the versatility of fine platinum work.

Platinum Eternity & Wedding Bands

A platinum eternity band is among the most enduring pieces in a fine jewelry wardrobe. Our platinum eternity bands feature channel-set, pavé, and prong-set diamonds in princess, emerald, round brilliant, and oval cuts. These bands are designed to wear alongside engagement rings or as standalone anniversary pieces.

Platinum vs. White Gold: What You Should Know

Many clients ask about the difference between platinum and white gold. While both appear similarly white at purchase, platinum retains its color permanently - white gold requires periodic rhodium plating to maintain its bright finish. For pieces that will be worn daily and are intended to last a lifetime, platinum is the more practical and more prestigious long-term investment.

Caring for Platinum Jewelry

Platinum jewelry is exceptionally low-maintenance. Over time, it develops a soft, silky patina that many owners prefer to the original bright polish. If you prefer the polished look, a simple professional polishing will restore its original brilliance without removing metal. Platinum prongs holding diamonds should be inspected periodically - as with all fine jewelry - to ensure stones remain secure.

The Edward's Platinum Difference

At Edward's Jewelry & Imports, our platinum jewelry is sourced from manufacturers who work exclusively with hallmarked 950 platinum and certified stones. We do not carry plated or coated pieces in our platinum collection. Every piece is what it appears to be - a commitment to genuine, lasting quality that our clients can verify and trust.

Visit our San Francisco showroom or explore our online collection to find the platinum piece that will become part of your story for decades to come.

 

FAQs

Why should I choose platinum over white gold for fine jewelry?

Platinum is denser, heavier, and significantly rarer than gold - about 30 times rarer, in fact. It holds diamonds and gemstones more securely due to its strength, and unlike white gold, it does not require rhodium re-plating over time. Its natural white color stays true for decades. For heirloom-quality pieces meant to last generations, platinum is widely considered the superior choice. Browse our full platinum jewelry collection to see styles available in this exceptional metal.
Is platinum jewelry hypoallergenic?

Yes. Platinum is naturally hypoallergenic and an excellent choice for clients with sensitive skin or metal allergies. Because it is used in its purest form in jewelry (typically 95% pure), it rarely causes any skin reaction - unlike some gold alloys that incorporate nickel or other metals. If you have specific sensitivities, our specialists are happy to advise during a consultation.
Does platinum scratch or tarnish?

Platinum can develop a natural patina over time from everyday wear, which many collectors consider a desirable characteristic. Unlike gold, however, platinum metal is not lost during scratching - it simply displaces, meaning the metal itself is preserved. A professional polish at our showroom can restore its original bright finish whenever you prefer. Platinum will never tarnish or corrode. See our platinum collection for styles that suit everyday and occasional wear.
How do I care for my platinum jewelry?

We recommend storing platinum pieces separately to prevent scratching from other jewelry, and cleaning them periodically with warm water and mild dish soap using a soft brush. Avoid exposure to harsh chemicals such as chlorine bleach. We encourage clients to bring pieces in periodically for professional cleaning and prong inspection - contact us to schedule a visit or ship your piece to us.
Can platinum rings be resized?

Yes, most platinum rings can be resized by a skilled jeweler. Because platinum is a denser metal than gold, resizing requires more precision and time, and may carry a slightly higher labor cost than gold. Please contact us to discuss your specific piece before attempting any resizing elsewhere, as improper resizing can affect prong integrity on diamond settings.